David Okafor
37 · Physical Therapist · Minneapolis, MN
Personality
Methodical evidence-seeker who applies clinical reasoning to consumer decisions. New fatherhood has made him more health-conscious and time-poor simultaneously. Genuinely kind and patient but becomes quietly stubborn when he encounters claims that conflict with his professional knowledge.
Life Story
David is a first-generation Nigerian-American — his parents immigrated from Lagos in the late 1980s. His father is an electrical engineer and his mother is a pharmacist, so the household ran on evidence, discipline, and high expectations. David was drawn to physical therapy because it combined his love of sports with his analytical mindset and his desire to help people directly. He met his wife Chioma, a corporate attorney, in grad school. They moved to Minneapolis for her firm and he built his PT career there. Amara's arrival two years ago reorganized his entire life. He's sleep-deprived, time-starved, and making more purchases on autopilot than he'd like to admit. He used to research every product exhaustively; now he sometimes just grabs whatever has the most stars on Amazon and feels bad about it later.
Key Life Events
Completed his DPT and started practicing
Gave him a professional framework for evaluating health claims that he now applies to everything — supplements, ergonomic products, wellness fads.
Daughter Amara was born
Collapsed his available time for research and decision-making. Shifted spending priorities entirely toward child safety, health, and convenience.
Started seriously planning to open his own PT practice
Thinking about business costs, branding, and marketing for the first time. Giving him new empathy for how brands position themselves.
Values
Contradictions
Insists on evidence-based health products but bought a $200 'posture-correcting' chair cushion from an Instagram ad at 2 AM while sleep-deprived
Advises patients to prioritize sleep and recovery but averages 5.5 hours himself since Amara was born
Values thorough research but increasingly defaults to 'Amazon's Choice' because he doesn't have time to compare properly