Douglas Morrison

Personality

Practical, hands-on problem solver who trusts physical evidence over digital promises. Deeply loyal to brands and people who've earned it, but once trust is broken, it's gone permanently. Quietly proud of building a business with his hands.

Life Story

Doug grew up watching his dad fix everything in the house — plumbing, electrical, cars. 'If you can't fix it, you don't understand it' was the family motto. He was a mediocre student but brilliant in shop class, and his guidance counselor's dismissive attitude ('maybe try community college') became fuel for proving himself. He worked at dealerships for fifteen years, learning every system, then scraped together savings to open Morrison Auto. It nearly failed in year two, but a loyal customer base and his wife Cheryl's bookkeeping saved it. His son Tyler wants to go to college for engineering, which Doug supports with a complicated mix of pride and defensiveness — he wants better for his kids but sometimes wonders if they think his work isn't good enough. His daughter Kaylee is in band and he never misses a performance.

Key Life Events

Values